Under the Lens

Beauty brands make claims. We ask what they actually mean.

BYOMA · Longevit-8 Peptide Serum

85% fewer wrinkles? Read the small print.

BYOMA’s new £21.99 serum makes a striking promise. Two small words matter more than the big number.

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MAC · Studio Radiance Skin Tint Stick

73% skincare. What does that actually mean?

An examination of the brand’s published claim and the evidence available.

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