Beauty intelligence, edited regularly
Beauty intelligence, edited with taste
Beauty editorial portrait with a makeup swatch
MAKEUP / UNDER THE LENS

73% skincare. What does that actually mean?

MAC Studio Radiance Skin Tint Stick: a closer look at the formula, the number and the 24-hour hydration promise.

Explore the story
Just published Four fresh reads from The Beauty Question desk
Editorial still life of powder makeup tools and a visible powder smear

Stop the Puff Prints — When Your Powder Puff Is Stamping Your Foundation

Tiny, repetitive marks from a powder puff? Simple timing, tool and pressure changes stop those “puff prints” and keep your base looking like skin.

Mina Rhee
Unbranded red lipstick, lip pencil and a smooth colour swatch in a single editorial still life

Make Lipstick Sit Like Skin, Not Velcro

Stop lipstick snagging on flakes with a simple three-step routine: gentle exfoliation, a thin balm with blotting, and building colour in thin layers.

Mina Rhee
Editorial still life of makeup sponges and foundation-waste theme

Your Makeup Sponge Is Eating Your Foundation — Fix It in Three Simple Steps

Stop your sponge from hoovering foundation. Three quick technique fixes—wet, load, bounce—give a smoother finish and use less product.

Mina Rhee
Editorial still life of eyeliner tools with translucent powder on a dark surface

Stop the Melt: How Lid Moisture, Tightlining and Placement Make Your Liner Move

Simple, product-agnostic tests and five-minute fixes to keep upper-lash liner from ghosting onto the lower lash line.

Mina Rhee
More from The Beauty Question

The edit

The Edit

The beauty conversation properly edited.

Sharp beauty opinion, launch radar and grown-up glamour — edited with taste, wit and a very low tolerance for nonsense.

Read the launch radar
Vivienne March gives a knowing look over her reading glasses, wearing emerald satin
Vivienne says

“Lines do not need to be hidden. Neither does age. Bad makeup, however, should be treated as a public emergency.”

Read Vivienne’s column →
The people behind the edit

The desk

Five editors. Distinct points of view.
One standard: beauty coverage worth your time.

More to read

The complete archive

Browse every column, launch note, global trend piece and grown-up beauty opinion in one place.

Open the archive →
The Beauty Question newsletter

The weekly beauty briefingwith a point of view.

Sharp launches, glossy discoveries, grown-up beauty notes and industry behaviour worth a raised eyebrow.