Launch Radar Editor
Emma Collins
Emma Collins tracks the launches that become moments, and the ones that disappear the second the embargo lifts.
Launch Radar
9 article archive
Makeup · 3 min readWhy Your Blush and Bronzer Keep Lifting Your FoundationYour base is not the problem. Too much product, pressure and blending are moving what sits underneath.
Launch Radar · 3 min readCharlotte Tilbury isn’t selling makeup anymore — it’s selling moodThe modern prestige launch is less about a single product benefit and more about the feeling around it
The Gloss List · 3 min readMerit and the rise of the quiet makeup wardrobeThe most useful beauty products now feel less like a full routine and more like a wardrobe: edited, reliable and quietly flattering
Launch Radar · 2 min readThe new launch language: glow, blur, desireThe best campaigns are no longer shouting about coverage. They are selling atmosphere first — then letting the product follow
Launch Radar · 2 min readThe Rhode effect and the theatre of small thingsTiny blushes, clean counters and the power of making a product look collectible
Launch Radar · 3 min readHoliday beauty without the tinsel headacheThe best festive drops looked giftable without shouting in foil
Launch Radar · 3 min readThe summer launches that actually workedHeat, travel, lip colour and the products that did not melt into nonsense
Industry Note · 3 min readWhy every beauty drop now needs an editorLaunch culture has become crowded enough to require taste
Launch Radar · 2 min readFoundation finally got interesting againCoverage is no longer the headline; adaptability is