Under the Lens

Beauty brands make claims. We ask what they actually mean.

BYOMA / Longevit-8 Peptide SerumUp to 85%

85% fewer wrinkles? Read the small print.

BYOMA’s new £21.99 serum makes a striking promise. Two small words matter more than the big number.

Read the investigation

MAC / Studio Radiance Skin Tint Stick73% skincare

73% skincare. What does that actually mean?

An examination of the brand’s published claim and the evidence available.

Read the investigation