Columns

Recurring series

Beauty has its habits. So do we: sharp launch notes, grown-up opinions and a closer look at the claims behind the gloss.

Vivienne March on mature beauty, real skin, daylight makeup and products that behave.

Campaign timing, launch language and the products trying to become a moment.

Short, sharp observations from the beauty desk.

A closer look at products that are everywhere — and whether the claims deserve the attention.

Occasional edited notes on launches, discoveries and beauty behaviour.