BYOMA / Longevit-8 Peptide SerumUp to 85%
85% fewer wrinkles? Read the small print.
BYOMA’s new £21.99 serum makes a striking promise. Two small words matter more than the big number.
Read the investigation
Culture / The Deeper Question
Who gets a vote on a woman’s face?
Before asking what a woman has changed, look at what the question assumes.
Beauty tools
Why the puff prints?
A smoother base starts with timing, touch and the right technique.
Makeup
Lipstick, without the drag.
Keep the colour. Lose the catching, flaking and dry patches.
Under the Lens
Beauty brands make claims. We ask what they actually mean.
Vivienne says
Fictional editorial persona. The publisher is responsible for this content.
Read Vivienne’s column“Your face is not a committee decision.”
More to question
Browse the archive
Shimmer is not the enemy after 50
A grown-up defence of gleam, sheen and strategic sparkle.
Vivienne March · fictional editorial persona
Barrier care is no longer the boring bit
The most sensible skincare category became the one beauty editors kept using.
Mina Rhee · fictional editorial persona
Oud, vanilla and soft power
The warm scent story keeps expanding because it makes people feel dressed.
Yasmin Al Noor · fictional editorial persona
Founder-brand fatigue is showing
A face can launch a product. It cannot always sustain a range.
Rachel Bennett · fictional editorial persona
Is your makeup sponge wasting foundation?
Three quick technique fixes — wet, load, bounce — for a smoother finish that uses less product.
The Beauty Question
Why your eyeliner keeps moving
Simple tests and five-minute fixes to stop upper-lash liner ghosting onto the lower lash line.
The Beauty Question