The Beauty Question
Fragrance
Scent, taste and the changing language of fragrance — from wardrobes and layering to the moods shaping what we wear.
Latest in Fragrance
KAYALI’s Vanilla Cupcake: would you wear the birthday cake?
KAYALI’s Yum Vanilla Cupcake | 108 launches globally on 30 October 2026. UK pre-orders start at £22; we examine the notes, bottles and smaller options.
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Fragrance stories
4 storiesFragranceKAYALI’s Vanilla Cupcake: would you wear the birthday cake?The Beauty Question editorial desk · 2 min readKAYALI’s Yum Vanilla Cupcake | 108 launches globally on 30 October 2026. UK pre-orders start at £22; we examine the notes, bottles and smaller options.
FragranceMERIT’s New Wave perfume: has minimalism turned up the volume?The Beauty Question editorial desk · 2 min readMERIT’s New Wave perfume launched on 22 October 2026. Discover the £79 UK price, fragrance notes and how the brand positions it alongside Retrospect.
Global GlamourThe fragrance wardrobe has replaced the signature scentYasmin Al Noor · 3 min readScent is becoming situational, layered and far more personal
Fragrance DeskOud, vanilla and soft powerYasmin Al Noor · 3 min readThe warm scent story keeps expanding because it makes people feel dressed