Beauty worth questioning
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Isla Hart
Editor-in-Chief

Isla Hart

Isla Hart edits The Beauty Question with a low tolerance for beauty waffle and a sharp eye for launches, taste, retail theatre and the stories behind the gloss.

The Edit / Beauty Watch

10 article archive
When a brand discontinues your makeup drawerGlossier’s latest clear-out says more about brand memory than one sale page ever could The older beauty customer was never invisibleShe was never hard to reach. She was simply ignored — and the industry is beginning to realise the cost Eve Lom and the return of cleansing as ritualIn a speed-obsessed beauty culture, the most enduring skincare products are the ones that make the routine feel slower, richer and more deliberate Beauty doesn’t need more products — it needs better editingThe industry is not short of launches. It is short of discernment Less noise. More point of view.The Beauty Question is built around editing: what is worth watching, what is worth questioning, and what actually deserves attention Why beauty needs taste againThe products are better than ever. The way they are sold often is not The quiet return of polished glamourAfter years of casual everything, polish is creeping back in through the side door Beauty does not need more noiseThe brands worth watching are learning when to shut up Expensive skin is not the same as good skinA glow can be beautiful and still be doing absolutely nothing useful Why Some Makeup Looks Better in Daylight — and How to Make Yours Work There, TooLearn why makeup that looks right indoors can read wrong in daylight, and discover the product families and application tricks that keep your look natural and dimensional.