Industry Watch Columnist
Rachel Bennett
Rachel Bennett watches what beauty brands do when they think nobody is looking: discounting, apology formats, founder fatigue and the economics of desire.
Industry Watch
10 article archive
Industry Watch · 5 min readThe free gift has a spending target. Do you?Space NK’s £220 gift threshold prompts a more useful beauty calculation: not how much is in the bag, but what you would have spent without it.
Industry Watch · 3 min readA product cull is a brand statementWhen a brand removes familiar favourites, customers read it emotionally
Brand Watch · 3 min readVictoria Beckham Beauty understands polishSome beauty brands chase attention. The smarter ones build atmosphere, restraint and recognisable taste
Industry Watch · 3 min readInfluencer beauty is correctingThe audience has not stopped listening. It has simply become harder to fool
Industry Watch · 3 min readBeauty is tired of looking cheap onlineOver-designed feeds, shouty claims and copycat product drops are giving way to a sharper visual discipline
Industry Watch · 3 min readFounder-brand fatigue is showingA face can launch a product. It cannot always sustain a range
Retail Watch · 3 min readRetailers are editing harder nowShelf space is becoming a point of view again
Industry Watch · 3 min readThe beauty apology format is exhaustedCustomers can tell when contrition has been workshopped
Trend Audit · 3 min readThe clean-girl clean-upMinimal beauty is learning the difference between simple and empty
Business of Beauty · 3 min readDiscounting damages desire when it becomes the storyA sale can move stock. It can also train customers to wait