Contributing Editor, Grown-Up Beauty
Vivienne March
Vivienne March writes The Grown-Up Edit for women who still love beauty, still want glamour and have no interest in being patronised by the words anti-ageing.
The Grown-Up Edit
21 article archive
The Grown-Up Edit · 2 min readA face is not a committee decisionVivienne on the peculiar idea that a woman owes the room an explanation for looking like herself.
The Grown-Up Edit · 4 min readWhy Your Makeup Looks Worse in a Magnifying MirrorMagnifying mirrors exaggerate texture and light. Learn a simple workflow to use them for precision — then step back and stop overcorrecting.
The Grown-Up Edit · 4 min readWhy Your Makeup Brushes Still Feel Dirty After WashingIf your brushes feel tacky, smelly or leave residue after cleaning, it’s likely process — not the bristles. Quick fixes for rinsing, ferrules and drying.
The Grown-Up Edit · 4 min readWhy your foundation flakes, separates or looks patchy by lunchtime — and what to actually do about itDiscover why foundation flakes, separates or looks patchy by midday, plus the skin prep, formula and application fixes that help your base last.
The Grown-Up Edit · 4 min readWhy Concealer Suddenly Looks Dry After 50Discover why concealer can crease or look dry after 50 and simple texture, prep, and application tweaks to keep under-eyes smooth and natural.
The Grown-Up Edit · 5 min readWhy Your Foundation Separates Around the NoseLearn why foundation beads or flakes around the nose—and simple fixes: texture prep, smarter layering, reduce friction and quick morning repairs.
The Grown-Up Edit · 6 min readThe beauty counter still does not know what grown-up women wantVivienne March on why mature beauty customers are still being patronised at the counter — and what grown-up women actually want from makeup, skincare and service.
The Grown-Up Edit · 4 min readFoundation has to survive daylightVivienne March on base makeup that looks good in the real world — not just under a bathroom bulb
The Grown-Up Edit · 4 min readShimmer is not the enemy after 50A grown-up defence of gleam, sheen and strategic sparkle
The Grown-Up Edit · 3 min readThe neck conversation needs better lightingThe problem is not the neck. It is the ridiculous way beauty photographs it
The Grown-Up Edit · 3 min readWhy “anti-ageing” still makes me reach for a matchA phrase that flatters nobody and sells fear badly
The Grown-Up Edit · 4 min readThe grown-up guide to cream blushFreshness, yes. Greasy little circles, no
The Grown-Up Edit · 4 min readHands do not give the game away. Bad lighting does.A practical note on hand cream, polish and nonsense
The Grown-Up Edit · 3 min readWhen menopause changes the makeup rulesNot a tragedy. Just a new brief
The Grown-Up Edit · 2 min readWhy beauty counters lose grown-up lipstick customersOpinion on beauty-counter service, age assumptions and the pleasure of choosing lipstick
The Grown-Up Edit · 3 min readWhy Your Powder Starts Looking Old After 50 — and What to Do About ItAfter 50, all-over powder can flatten and age skin. Learn how to powder surgically—hydrate first, use creams, and set only where needed.
The Grown-Up Edit · 4 min readWhy Your Lipstick Feathers — Even When You Use Lip Liner (And How to Stop It)Lip liner alone won’t stop lipstick from feathering. Try this practical prep, prime and layer routine to prevent colour migration and keep edges crisp.
The Grown-Up Edit · 3 min readWhy Blusher Starts Looking Wrong After 50When your blusher starts to drag your face down after 50, change placement and texture: lift, pat and choose creams for a fresher finish.
The Grown-Up Edit · 3 min readWhy cream blusher looks better on skin over 50Cream blusher melts into mature skin for a natural, luminous flush that’s easy to blend, refresh and wear.
The Grown-Up Edit · 4 min readWhy Your Blusher Disappears by Midday — and How to Make It Last on Mature SkinBlusher fading by lunchtime? Fix the prep, rethink textures and lift placement to make colour last on mature skin. Practical tips and a simple routine.
Makeup · 4 min readThe counter lights flatter. Your mirror won’t.Compare foundation shades in the same conditions, then check the same swatches under everyday lights. Ask about samples and wait if neither shade works.