Beauty worth questioning
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Yasmin Al Noor
Global Glamour Correspondent

Yasmin Al Noor

Yasmin Al Noor follows beauty where product becomes theatre: Dubai counters, scent wardrobes, luxury retail and the international language of polish.

Global Shelf

10 article archive
Beauty packaging was showing off 3,400 years agoAn Egyptian cosmetic container and an Art Deco vanity case make a persuasive argument for taking the outside seriously. They also show where the comparison should stop. The fragrance wardrobe has replaced the signature scentScent is becoming situational, layered and far more personal Dubai beauty is influencing more than just glamourThe city’s beauty language is polished, international and unapologetically visible — but the real influence is more subtle than sparkle Dubai gloss is not subtle, and that is the pointLuxury beauty in Dubai understands theatre better than most markets Evening makeup needs a little weight againThere is nothing wrong with looking as though you made an effort Luxury beauty gifting lives or dies by the boxA good formula in a mean little box is still a mean little box Oud, vanilla and soft powerThe warm scent story keeps expanding because it makes people feel dressed Summer gloss without punishmentHeat is no excuse for lip products that behave like syrup Hotel bathroom beauty is a retail category nowThe tiny products are doing enormous brand work The luxury counter still mattersOnline beauty is efficient. It is not always seductive